Digitalization in commerce has propelled eCommerce to contribute the most to sustaining the momentum of the world’s economy today. Reaching customers through digital touchpoints like websites, mobile applications, and multiple others has become a dire need. But what is more important do you know? Being able to offer consistent experiences to customers through all touchpoints. 

Customer Experience is defined as the way the customer feels during all his interactions with the business/company. Customer interactions with the organizational landscape are continually changing, with the rise in digital transformation across the industries. 

Customers switch across multiple platforms during their purchase journey before making the final payment. For instance, a customer might start his purchase cycle with the web platform, and would switch to a phone because of certain interruptions, and might end his journey with a tablet or other devices.

Business presence on multiple channels has brought difficulty in offering a consistent customer experience 

Businesses have created their digital presence in multiple channels to expand their sales and increase their engagement with stakeholders included/customers. Indubitably, this digital transformation move brought many positive changes in organizations but to continually meet the ever-changing customer demands we need to bring constant innovations in our digital solutions. Above all, customer experience is incredibly valuable.  

In order to offer a consistent customer experience, robust omnichannel platforms are the solution! Liferay DXP is one of them.  

The digital experience platform of Liferay has a flexible architecture for easy and seamless integrations. This capability of Liferay allows users to complete their set of actions regardless of the device. One of the most important add-ons besides omnichannel experience is the personalized experience.  

Besides smooth integrations, we can track the behavior of users (logged-in as well as non-logged-in) to offer a personalized experience to them in return. This amalgamation of personalization and omnichannel support to the customers is beyond significant to offer impeccable experiences to the customers. 

The majority of customers today make their first interaction with business through mobile. Mobile applications can be created easily with the APIs integration with Liferay DXP. Content authoring is done on top of Liferay where the content edits are also reflected on mobile applications. This cuts the extra effort required in managing the mobile application differently. This creates a unified experience and benefits us with a single platform approach.  

With this capability of Liferay about smooth integration & interoperability, we can respond to every touchpoint in the entire customer journey regardless of the channel the customer is interacting with. 

Do you want to completely transform the way customers interact with you across the channels to offer immaculate experiences? Reach out to us today at marketing@contcentric.com.

We at ContCentric perform appropriate assessments to design a solution to scale your business. We are a Liferay Gold Partner company. We have designed solutions for many global innovators across industries.  

With the changing digital landscape, organizations need to invest in technologies to serve their customers better. Organizations in fact are looking for technological options that are prudent as well as innovative.  

Organizations understand numerous benefits that digital transformation brings about cost savings, revenue growth, increased efficiency, enhanced customer experience, and all in all increased agility. It is defined as an efficient way of doing what was done before.   

In order to enable it, organizations across the industries are revising their business models to digital business models to fit in right. Distinct business models demand unique solutions and multiple at times. The appropriate intersecting technology is gold!   

Liferay DXP is a Digital Experience Platform that caters to innumerable use cases for organizations across numerous industries.

Liferay is loaded with functionalities built into the Liferay DXP platform that addresses multiple things through a single platform. As Liferay DXP is flexible and scalable in nature, the functionalities can be transcended by further seamless integrations and customizations as is uniquely required by the particular use case.  

Another significant capability of Liferay is that it allows business to self-manage content rather than engaging IT in it.  

Being able to access multiple modules through a single platform is one of the powerful capabilities of Liferay.   

Liferay effortlessly solves digital setbacks of organizations with numerous use cases. Liferay use cases are not limited to any one specific use case but are limitless, meaning multiple solutions can be created to address various setbacks. 

Popular Liferay Use Cases 

• Public-Facing Portal 
• Customer self-service Portal
• Intranet Portal 
• B2B & B2C Commerce Portal
• Dealer and Vendor Portal 

Public-facing Portal

Businesses are leveraging the capabilities of Liferay to build public websites alongside other uniquely required portal solutions. Websites are powerful tools to engage your audience for new business opportunities.  

Public websites act as a funnel of prospects for businesses. With Liferay DXP, businesses are able to offer personalized experiences to anonymous users as well. Being able to offer optimized and personalized experiences to the users is a powerful way to make their entire journey seamless.  

With Liferay’s strong functionalities like Multichannel support, extensive search, integration capabilities, and others, a robust public-facing portal or a public website can be created.  

Public-Facing Portals built with Liferay enable – 

• Multichannel support and a connected customer journey 
• Multilanguage support 
• Content targeting  
• Personalization  

Customer Self-Service Portal 

The portals with self-service capability can be effectively created with Liferay DXP. The Customer self-service portal is a whole new approach and is pretty much implemented by all the industry sectors. It completely changes the way customers interact with businesses.  

Customer self-service is all about empowering customers. Empowering them to engage at each touchpoint effectively and seamlessly. It is about helping them with the exact solution they need. 

Self-service has occupied a major part in the decision-making of a service strategy in an organization. Self-service for customer portals is prevalent in various industries – Telecommunications, BFSI, Hospitality, Automotive, Car lease & Rental to name but a few. 

Customer self-service portals built with Liferay enable –  

• Enabling fast and efficient self-service 
• Transparent, secure form for collaboration 

• Automation in workflows 
• Predicting customer behavior based on current insights to drive personalization and innovation 

Intranet Portal 

One of the most important and major implementations of Liferay DXP is the Intranet Portal. Liferay DXP helps drive consistency through communication across the organization for the employees. Liferay’s core capabilities can segment the audience to address them with their advantage point.        

Intranet portals built with Liferay enable – 

• Effective Content Management System 
• Automation in Workflows 
• Social collaboration capabilities 
• Centralized and structured information 

B2B & B2C Commerce Portal 

The eCommerce is ruling the economy today. The game of offering the best customer experience is ON! Liferay DXP interacts with the customers at each touchpoint to make their entire journey seamless. It delivers a seamless and engaging customer experience. 

B2B & B2C Commerce Portals built with Liferay enable –  

• Content targeting and Personalization 
• Seamless self-service experiences 
• Powerful integrations 
• Effective web content management + web experience management 

Dealer & Vendor Portal 

With Liferay DXP, purchase cycle, user management, and stock management can be seamlessly supported with a unified platform. All of these transactions can be streamlined through automation and self-services.  

It enhances communication and collaboration with dealers/vendors by giving them a seamless personalized experience through their lifecycle stages.  

Dealer & Vendor Portals built with Liferay enable –  

• Complex & multipage Forms building and Automation in processes through Workflows 
• Insights to drive personalization  
• Seamlessly manage and track orders 
• Processes powered by self-services 

Liferay DXP acts as a single platform for multiple portal solutions. Above discussed are a few popular use cases of Liferay, while other examples are Learning Management System, KYC Portal, and Integration Platforms to name but a few.  

We, at ContCentric, are a Gold Liferay partner company. We have catered to multiple leading organizations across industries with our extensive experience in creating solutions with Liferay for more than a decade. We offer consultation to implementation to support services. Connect with us to create a robust portal solution for your organization! 

Workflows cement the organization and its business processes. Workflows can give better insights into business processes to identify & remove redundancies, and enhance communication to further offer better products and customer services. 

A finely defined LiferayDXP workflow can effectively optimize business operations.  There are multiple repetitive/operational tasks in an organization; workflows are defined to organize such tasks to streamline and optimize the business processes in the bloc. And, automating the workflow processes can help organizations complete the tasks with higher efficiency.

The other major business benefits of automation in workflows are increased productivity and reduced operational overheads.  

The combination of low code/no-code platforms & automation is the future. The time is near when 70% of the organizations will opt for a low code/no-code approach to software development.

Liferay DXP is one such platform solution for digital transformation. Liferay DXP extensively follows a no-code/low-code approach to make things easier for users to customize and manage assets and services in a portal solution.  

Liferay Workflow application allows to define innumerable workflows and deploy & manage them through the portal interface. These workflows are further integrated with Users, Groups, and Roles as reviewers and approvers.    

The sole purpose of Liferay Workflow is to define any number of simple or complex business processes and deploy & manage them; Here, the processes have the knowledge about Users, Groups, and Roles (because of the integration) to carry out a successful and seamless completion. With Liferay DXP,

• We can create customized workflows or leverage the existing or embedded ones (Prebuilt workflows) 
• No code is required to integrate the workflows with Users, Groups, and Roles 
• We can draft, duplicate, preview, and restore the workflows 
• We can define the deadline for workflow processes using the Metrics function. On setting it up, it automatically shows the status as on-time or overdue.  
• It allows to set the statuses for an asset in a workflow like draft, pending, approved, denied for the ones saved before ready, not completed yet, an asset ready to be displayed/sent, and ones that failed through the workflow respectively.   
• Enable/disable workflow on individual sites  

Defining effective Workflow with simple drag and drop mechanisms with platforms like Liferay DXP and automating them using other business automation tools, RPA, Robotic Process Automation, is a new and powerful investment that organizations are making today. 

With Workflow Automations businesses see many benefits– 

• Plan and monitor projects to effectively meet important deadlines 
• Automate tasks between stakeholders 
• Easier and streamlined processes 
• Reduced redundancies and higher efficiency & productivity 
• Consistent customer experiences 
• Reduced costs 

Automating processes and transforming the business with digital solutions is a powerful adaptation move. Businesses keep their models agile in order to sustain and be successful.  

We, at ContCentric, can help you widen your IT horizons and craft discreet solutions for your business’s unique requirements. We specialize in consulting and implementing solutions with Liferay DXP for your organization’s transformation. Get in touch with us today to not only automate your business processes but also your business’s success with digitalization!