August 29, 2022 Digital Transformation in Automotive Manufacturing

Manufacturing in Automotive is one of the primary segments of the automotive industry. Considering the vastness of the mere manufacturing itself among many other sectors of the industry, it revolves around manufacturers, parts manufacturers, OEMs, VARs, dealers, suppliers, and partners.  

The digitization of every process along with the complete digital transformation simplifies the complex web of inter-relations and inter-dependency of all the stakeholders in the sector. 

Digital solutions with Liferay DXP 

Automotive manufacturers are constantly figuring out digital and technology-enabled solutions to better meet the changing customer and industry demands.  

Manufacturing aspects of producing light-weight materials, highly efficient batteries to meet increased demands of EVs, cutting-edge technology implementations for automation in vehicles like self-driving, and customization-to-details to name a few, demand a lot of content management, data analytics, interconnecting siloed processes, future-proofing with storing data on the cloud and multiple other solutions for a complete and seamless digital transformation of manufacturing sphere of the automotive industry.  

Focusing on all the manufacturing sections of the automotive industry, The Digital Experience Platform, Liferay DXP solves multiple digital transformation setbacks and offers agile, secure, and scalable solutions. 

Read through the blog, Digital Transformation in Manufacturing Industries, to learn about manufacturing digital transformation, its challenges, and the solutions using Liferay DXP. 

Portal solutions with Liferay DXP for Automotive industry manufacturers 

Automotive manufacturing leverage Liferay DXP primarily for the following use cases.  

With Liferay DXP, businesses overcome common industry challenges to increase revenue and create user value. The figure below mentions the imperative benefits.  

 No matter the automotive manufacturing digital transformation use case, the five prime benefits mentioned above participate aptly in making their digital transformation journey smooth. Whether part-manufacturing business, motorcycle manufacturing, car/truck manufacturing, or the dealers and partners involved in each of these sectors;  

Self-service functionality in digital solutions reduces costs, increases productivity, and primarily increases user/customer satisfaction.  

Personalization in the portal solutions enhances the user journey by increasing the interaction time and increased conversion rates. 

Omnichannel touchpoints to interact with the customers in their preferred way. Mobile-first approach, Single page view or single platform approach for the customers to keep their entire journey consistent.  

Future-proofing with Cloud to always be prepared to combat unprecedented times. A secure and scalable solution with disaster recovery capabilities ensures business continuity.  

Flexibility in the portal solution benefits the businesses to create quite a distinct solution as per the need. Multiple solutions can be created on a single platform with seamless integrations with the legacy/new systems. Thus, leveraging the investment that has already been made.  

At ContCentric, we have been involved in creating digital transformation solutions with Liferay for almost two decades for global organizations across industries. Reach out to us at marketing@contcentric.com to learn about case studies in the automotive industry.