Power of Liferay Digital Experience Platform

Disruptive technologies are transforming businesses. Entreprises for so long have been exploring and adapting digital solutions to achieve business agility. The benefits of competitive advantage and increased time-to-market that digital innovations bring is a no less known fact.   

Organizations have layers of technologies and platforms to carry out the business processes. There have been silos of technologies and systems which, today, are becoming difficult for enterprises to keep up with the ever-increasing demand, that of customers as well as the dynamic business world, as this has been a long technological curve towards changing business landscape.   

There is ERP, CMS, business intelligence tools, Marketing tools, yet another web platform, and an assortment of technologies underlying the organization’s technological framework. A DXP acts as an Integration Platform to unify all disparate systems seamlessly and enables enterprises to offer consistent customer experience across multiple customer journeys.  

Liferay DXP is a Digital Experience Platform that comes with enhanced features and functionalities to transform your business. The features can help you bring together disparate systems, make processes more efficient, and provide better insight into the approaches into consideration like mobile-first design, and single platform approach.  

Three strategies to frame while implementing DXP

• First things first, solidly define business requirements. 
  •   Businesses have got to clearly define business processes for better workflows  
• Defining robust digital strategies
  • Digital experience strategy for being able to deliver seamless and consistent experiences
  • Cloud strategy for security and to future proof your business  
  • Data and Analytics strategy to win the market with appropriate insights and faster decision-making  
• Better optimization of the digital solution with continuous support and upgrades  

Three biggest benefits that Liferay DXP offers

• Consistent Customer Experiences 
  • With the solution with Liferay DXP, an enterprise can unify customer experiences across every touchpoint of an entire customer journey with a mobile-first design, a single view for customers, and a single (integrated) platform approach. This ensures your customers have seamless experiences that are consistent throughout the journey.
• Seamless Integrations and power of personalization and customization
  • Liferay DXP builds on its portal platform with business components that can connect all the systems and processes for a unified approach. Businesses get the advantage of seamless integration with legacy systems without compromising on user experience.
• Future-proofing with a robust Cloud solution
  • The next step the organizations that are already ahead in the digital transformation look up to is cloudification. Cloudification of everything! Cloud computation is a secure, cost-efficient, and reliable solution that also comes with disaster recovery. 

Are you on the path of designing a highly robust digital transformation strategy?
Do you need any assistance in designing a prudent yet frugal strategy?