Digital Transformation in Automotive Manufacturing

Digital Transformation in Automotive Manufacturing

Manufacturing in Automotive is one of the primary segments of the automotive industry. Considering the vastness of the mere manufacturing itself among many other sectors of the industry, it revolves around manufacturers, parts manufacturers, OEMs, VARs, dealers, suppliers, and partners.  

The digitization of every process along with the complete digital transformation simplifies the complex web of inter-relations and inter-dependency of all the stakeholders in the sector. 

Digital solutions with Liferay DXP 

Automotive manufacturers are constantly figuring out digital and technology-enabled solutions to better meet the changing customer and industry demands.  

Manufacturing aspects of producing light-weight materials, highly efficient batteries to meet increased demands of EVs, cutting-edge technology implementations for automation in vehicles like self-driving, and customization-to-details to name a few, demand a lot of content management, data analytics, interconnecting siloed processes, future-proofing with storing data on the cloud and multiple other solutions for a complete and seamless digital transformation of manufacturing sphere of the automotive industry.  

Focusing on all the manufacturing sections of the automotive industry, The Digital Experience Platform, Liferay DXP solves multiple digital transformation setbacks and offers agile, secure, and scalable solutions. 

Read through the blog, Digital Transformation in Manufacturing Industries, to learn about manufacturing digital transformation, its challenges, and the solutions using Liferay DXP. 

Portal solutions with Liferay DXP for Automotive industry manufacturers 

Automotive manufacturing leverage Liferay DXP primarily for the following use cases.  

 

Portal solutions for Automotive Manufacturing

With Liferay DXP, businesses overcome common industry challenges to increase revenue and create user value. The figure below mentions the imperative benefits.  

Liferay DXP Solutions

 No matter the automotive manufacturing digital transformation use case, the five prime benefits mentioned above participate aptly in making their digital transformation journey smooth. Whether part-manufacturing business, motorcycle manufacturing, car/truck manufacturing, or the dealers and partners involved in each of these sectors;  

Self-service functionality in digital solutions reduces costs, increases productivity, and primarily increases user/customer satisfaction.  

Personalization in the portal solutions enhances the user journey by increasing the interaction time and increased conversion rates. 

Omnichannel touchpoints to interact with the customers in their preferred way. Mobile-first approach, Single page view or single platform approach for the customers to keep their entire journey consistent.  

Future-proofing with Cloud to always be prepared to combat unprecedented times. A secure and scalable solution with disaster recovery capabilities ensures business continuity.  

Flexibility in the portal solution benefits the businesses to create quite a distinct solution as per the need. Multiple solutions can be created on a single platform with seamless integrations with the legacy/new systems. Thus, leveraging the investment that has already been made.  

At ContCentric, we have been involved in creating digital transformation solutions with Liferay for almost two decades for global organizations across industries. Reach out to us at marketing@contcentric.com to learn about case studies in the automotive industry.  

 

Digital Transformation in Manufacturing Industries

What is Digital Transformation in Manufacturing?

Digital transformation in organizations is a complete business transformation! The primary objective of digital transformation is to achieve efficiency and quality with the help of technologies. Specifically, an ability to keep up with changing parameters of the dynamic business world like changing customer demands, the need for personalization & customization, and others to respond quickly to the competition.   

Manufacturers are reimagining business models to become more agile and adapt to constant changes in their dealers/customer behavior. Data and insights on data to perform predictive analysis play the most significant role in creating and offering personalized experiences to the customers/dealers. 

Challenges of Digital Transformation in Manufacturing

  • Inappropriate voluminous data management    
  • Enterprises that have not implemented any ERP solution face challenges due to arising complexity in maintaining hefty amounts of data in Access and failed/corrupted data.  
  • This inappropriate data management leads to not being able to analyze the data to reflect and derive results or predictable insights from it.   
  • Inviting new technology and digital solutions might be the need, but many a time, it fails at integrating with the existing ones. Difficulty in integration with legacy systems is a real pain point because it can cost unthinkable to large organizations. This can be improved for simplicity with DXPs.  
  • Data Security and integrity.  
  • Difficulty in offering personalized experiences to the customers and/or dealers. 

Let us pay heed to learn about a Digital Transformation Platform called Liferay DXP that addresses the challenges discussed above and offers out-of-the-box functionalities to boost the digital transformation procedure.    

The Functionalities of Liferay DXP

Liferay functionality

Digital Transformation Solutions with Liferay DXP

  • Liferay DXP enables business digitalization with its portal solution. It is facilitated with – automation in workflow, omnichannel support, seamless integrations, and many other aspects to increase operational efficiency.   
  • It enables responding to each touchpoint of the entire customer journey to offer a personalized experience. It makes a seamless end-to-end journey.   
  • Dealers/vendors are empowered with self-service options.    
  • Data can be captured and analyzed to predict exact needs with Liferay DXP to offer personalized experiences to the logged-in as well as non-logged-in users; which would increase the conversion rate   
  • Liferay DXP is a flexible and scalable platform. It supports easy multiple integrations including seamless integration with legacy systems. 
  • Liferay follows a no-code/low-code approach to software development. This helps business users to modify and manage things easily without remaining dependent on IT. 

There are many use cases of Liferay but the following are the few that are prevalent in the Manufacturing industry

  • Customer Self-service Portal    
  • Integration Portal   
  • Dealer/Vendor Portal   
  • B2B & B2C Commerce Portal   
  • Intranet   

Fewer ways Manufacturers are benefiting from the Liferay Platform

  • Increase in website traffic manifold   
  • Accelerated time-to-market   
  • Increase in employee productivity because of digitalized workplaces   
  • Increase in user engagement and retention because of consistent and personalized experiences   
  • Quicker outcomes on numerous processes with self-service 

ContCentric is a Gold Liferay Partner, and we have implemented multiple robust portal solutions for innovators globally. Reach out to us to learn more about solutions we have implemented for our clients like Customer Portal, Dealer/Vendor Portal, KYC Portal, and many others. Get in touch today to transform your business!

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